I design brand identities and packaging for lifestyle, beauty, and consumer brands. The kind of work that makes a product look exactly like what it is, and charge accordingly.
Based in Paris. Working internationally.
My background is unusual: six years as a Quality Engineer before moving into design full-time. That means I bring something most designers don't. A systems-level mind that builds brands with the same rigour as a product launch. Every decision is intentional. Every element earns its place. Brand guidelines I write are actually usable. Packaging systems I design hold together across every SKU.
Based in Paris. Working internationally.
My background is unusual: six years as a Quality Engineer before moving into design full-time. That means I bring something most designers don't. A systems-level mind that builds brands with the same rigour as a product launch. Every decision is intentional. Every element earns its place. Brand guidelines I write are actually usable. Packaging systems I design hold together across every SKU.
Beyond branding, illustration is where I started and where I return. I design icon systems, character sets, and illustrated worlds, sometimes for clients, sometimes for the pure pleasure of making something that didn't exist before. I'm currently working on illustrated book projects and character-driven work that sits at the edge of design and storytelling.
Selected projects span luxury candle brands, dairy FMCG, wellness packaging, lifestyle retail, and cultural events. My clients are founders launching a brand for the first time, marketing teams refreshing an identity that's stopped doing its job, and creative directors who need a reliable execution partner with a strategic eye.
If you have a project in mind, I'd love to hear about it.